Search engine optimization,Ā orĀ SEO,Ā is the process of improving quality and visibility of a website or web page in aĀ search engineāsĀ natural, organicĀ or on-page search results. The higher ranked on the search results page, the more visitors your siteĀ will receive from the search engineās users and more frequently a site appears in the search results list. Simply, SEO is everything you do to make your blog or website appear on the search results pages of search engines, ideally on the first page. The main goal of SEO is to make your website get more targetedĀ visitors from search engines like Google, Yahoo and Bing.Ā The SEO process is quite lengthy and sometimes requires time and experience.
But Does SEO really work? In short, the answer is yes! Itās been proven by industry experts that, when executed correctly,Ā SEOĀ will help your website rank higher. But it wonāt happen overnight. And it wonāt necessarily lead to conversion, that part is up to you. Or at least, the quality of the product or service youāre selling. Properly executed SEO can put eyes on you but can’t make your phone ring so its imperative to manage your expectations.
What is the aim of SEO ? The aim of SEO is simple, its to increase visibility of your site, increase revenue, increase more leads, create brand awareness, engage users and ultimately, increase page rank.
SEO done properly will land your blog or website directly on the first page of Google SERPās, search engine result pages. Search engines like Google only have 10 places available, in addition to the search engine ads. Here’s how the page breaks down: The top part of the page are paid ads otherwise known as AdWords. Next are the Local and or Map Listings on the right side of the page. 10 Organic Search Results for the keyword phrase searched for and lastly more ads. Your site or page has to give good reason for search engines to award your site topĀ spots in the search results.
Search Engine Rankings
The first search engine ranking position in the search results receives 42.25% of all clickthrough traffic. The second position receives 11.94%, the third 8.47%, the fourth 6.05% and all others are under 5%. The first ten results received 89.71% of all clickthrough traffic, the next 10 results normally listed on the second page of results received 4.37%, the third page 2.42% and the fifth 1.07%. All other pages of results received less than 1% of total search traffic clicks.Ā GoogleĀ sends 78.43% of traffic, Yahoo! sends 9.73% of traffic and Bing sends 7.86% of traffic. The scoring, over all of them, makes up the initial rankings.
By partnering with the SEO experts at Flash Global Media, will get your website on Google’s first page in no time flat. Experience the Flash difference! Call today for your free consultation and assessment!