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The Ins and Outs of SEO and Why Its Important

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One of our favorite taglines at Flash Global Media is “You Need SEO. We Do SEO”. Simple and straightforward right? But why do you need SEO? Do you even know what SEO is and does for your website? Well, that’s where we come in. Read on to learn a little more about the world of SEO and then head over to Flashglobalmedia.com for a more in-depth dive. We specialize in creative SEO for small to medium sized businesses and can help yours achieve the coveted first page Google results. Let’s get into it!

Blog is an abbreviated version of weblog, which is a term used to describe websites that maintain an ongoing chronicle of information. A blog features diary type commentary and links to articles on other websites. Blogs range from the personal to the political and can focus on one narrow subject or a whole range of subjects. A blog also called a weblog or web log is a website consisting of entries called posts. Blogs typically include features such as comments and links to increase user interactivity. Blogs are created using specific software. Many blogs focus on a particular topic, such as web design, home staging, sports or mobile technology. And others are more like personal journals, presenting the author’s daily life and thoughts.

Website Back Links

Link building usually describes anything you do to point hyperlinks back to your website from third-party websites. These links help to get traffic to your site and allow others to find your website. Most importantly, back links assists in having your site found by search engines such as Google. Search engines, through use of complicated algorithms, give better search result rankings to those that have more links to their website. Links equate to value on the web. It should be noted that search engines also have other criteria that determine their results but inbound links are often given the most weight. While website owners are impacted by incoming links, outgoing links are of importance as well. Not only can outbound links transmit from one domain to another, they can also link to another pertinent page on the same site. So, it’s important to have outbound links on your site.

Web Traffic

Website traffic is measured by the number of visitors to a website and the pages they click on. When a visitor arrives at the site, their presence is recorded and any links that they click on are also monitored. Understanding website traffic can be the key to unlocking the potential of a website. Being able to develop a targeted approach to increase traffic based on how visitors are using a site and on search engine strategies, allows the website owner to improve their site. This gives the website owner an idea of how many people are visiting the site. The more traffic your website gets, the more popular it is. There are many ways to analyze website traffic. One indicator is the time the visitor stays on the site. So, if the visitors are only staying a minute and are not looking at the other content on the site the owner can try to solve the problem. One of the best ways to do that is through search engine optimization, or SEO. SEO uses keywords, links and other methods to improve a website’s rank in search engine results. While these methods are not foolproof and require a lot of research and understanding of how search engines operate, they do give users a step up from other websites not using SEO to build their traffic.

Everything You Need to Know About SEO

Flash Global Media

Search engine optimization, or SEO, is the process of improving quality and visibility of a website or web page in a search engine’s natural, organic or on-page search results. The higher ranked on the search results page, the more visitors your site will receive from the search engine’s users and more frequently a site appears in the search results list. Simply, SEO is everything you do to make your blog or website appear on the search results pages of search engines, ideally on the first page. The main goal of SEO is to make your website get more targeted visitors from search engines like Google, Yahoo and Bing. The SEO process is quite lengthy and sometimes requires time and experience.

But Does SEO really work? In short, the answer is yes! It’s been proven by industry experts that, when executed correctly, SEO will help your website rank higher. But it won’t happen overnight. And it won’t necessarily lead to conversion, that part is up to you. Or at least, the quality of the product or service you’re selling. Properly executed SEO can put eyes on you but can’t make your phone ring so its imperative to manage your expectations.

What is the aim of SEO ? The aim of SEO is simple, its to increase visibility of your site, increase revenue, increase more leads, create brand awareness, engage users and ultimately, increase page rank.

SEO done properly will land your blog or website directly on the first page of Google SERP’s, search engine result pages. Search engines like Google only have 10 places available, in addition to the search engine ads. Here’s how the page breaks down: The top part of the page are paid ads otherwise known as AdWords. Next are the Local and or Map Listings on the right side of the page. 10 Organic Search Results for the keyword phrase searched for and lastly more ads. Your site or page has to give good reason for search engines to award your site top spots in the search results.

Search Engine Rankings

The first search engine ranking position in the search results receives 42.25% of all clickthrough traffic. The second position receives 11.94%, the third 8.47%, the fourth 6.05% and all others are under 5%. The first ten results received 89.71% of all clickthrough traffic, the next 10 results normally listed on the second page of results received 4.37%, the third page 2.42% and the fifth 1.07%. All other pages of results received less than 1% of total search traffic clicks. Google sends 78.43% of traffic, Yahoo! sends 9.73% of traffic and Bing sends 7.86% of traffic. The scoring, over all of them, makes up the initial rankings.

By partnering with the SEO experts at Flash Global Media, will get your website on Google’s first page in no time flat. Experience the Flash difference! Call today for your free consultation and assessment!

What You Need to Know to Get More Traffic to Your Website

Get the most out of your website traffic with SEO marketing

seo marketing

Discover how to optimize and leverage each channel to help you compete for targeted traffic and bring in more qualified leads, sales and customers with SEO marketing.

Website traffic is the number of visits a website receives in a given time period. Naturally, any website is looking to get a steady pool of visitors and consistently grow. More than that, businesses are competing for not just any traffic but targeted traffic that can bring them qualified leads and loyal customers.

Partnering with Flash Global Media is the smart SEO marketing choice. Don’t trust your business marketing strategy with just any company, partner with the best, Flash Global Media.

You Need SEO: Here’s Why

What are the Advantages of SEO?

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SEO (search engine optimization) is a vital marketing component and technique that can help your website rank higher in search engine results pages (SERPs). With SEO, you can increase traffic to your website and generate more leads and sales and at a fraction of the cost of AdWords. This makes is especially helpful to the smaller business with a lower marketing budget. Read on to learn more about why you need SEO.

SEO increases the visibility of your sites with search engines by improving your rankings. The ultimate goal of any SEO campaign is to get that coveted first page rank. Through SEO, your website content is optimized using relevant keywords. Proper SEO improves your ranking in the search results pages for those targeted keywords. This makes your website more visible to searchers, which in-turn, brings your website more traffic. SEO uses targeted keywords to make your content easier to find for your targeted audience.

Making Websites More User-friendly

SEO helps to make it easier for search engines to navigate your website. SEO consists of reorganizing the site architecture and links to make it easy to find and navigate the pages on your site. SEO helps small business owners develop a robust, user-friendly website that is highly valued in search engines and, in turn, helps attract more qualified potential customers to their website, increasing conversion rates.

Improving Credibility

SEO helps improve your credibility with consumers as it raises brand awareness among search engine users who are more likely to trust a site on the first page of the search engine results pages than a brand who is not on the first page. SEO can help your site rank higher in promoted searches. If you rank well, it helps people trust you and gets your site more traffic. Its reported that 75 percent of users stay on the first page of the search results based on how trustworthy your site appears.

Its All About Branding

The most important component of SEO is branding. As we’ve discussed time and time again, SEO is a process. Sometimes the campaign works quickly. Other times, it can take months, even a year to see the desired results! It all depends on how competitive the heading is. However, once your in that top spot on Google, you stay there with an effective SEO marketing campaign.

How to Get More Traffic to Your Website

Get the most out of your website traffic with SEO marketing.

seo marketing

Discover how to optimize and leverage each channel to help you compete for targeted traffic and bring in more qualified leads, sales and customers with SEO marketing.

Website traffic is the number of visits a website receives in a given time period. Naturally, any website is looking to get a steady pool of visitors and consistently grow. More than that, businesses are competing for not just any traffic but targeted traffic that can bring them qualified leads and loyal customers.

Partnering with Flash Global Media is the smart SEO marketing choice. Don’t trust your business marketing strategy with just any company, partner with the best, Flash Global Media.

The Essentials of A Good Marketing Strategy

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With what seems like daily advancements in the online world, so too advances the “language”. Think about it, 10 years ago, did you even know what an “influencer” was? I didn’t! Let’s take a dive into some key internet marketing terms to see what they mean and where they came from. Think of this as Internet Marketing 101. Here we go.

Blogging As A Marketing Strategy

The word blog is an abbreviated version of weblog. This term is used to describe websites that maintain an ongoing chronicle of information; a diary or journal of sorts. A blog features diary type commentary and links to articles on other websites. Blogs range from a whole host of subjects: parenting, personal, political, entertainment, fashion and on and on. They can focus on one narrow topic or multiple subjects. A blog, also called a weblog or web log, is a website containing diary type entries called posts. Blogs typically include features such as comments and links to increase user engagement. Many blogs focus on a particular topic, such as web design, home staging, sports or mobile technology. And others are more like personal journals, presenting the author’s daily life and thoughts. The use of a blog and posts through SEO is a great way to increase page rank but more on that later.

Website Back Links

Link building usually describes anything you do to point hyperlinks back to your website from third-party websites. These links help to get traffic to your site and allow others to find your website. Most importantly, back links assist in having your site found by search engines such as Google. Search engines give better search result rankings to those posts that have more links to their website. Links equate to value on the web. Inbound and outbound links are viewed very favorably by most search engines and are a key component to a successful SEO marketing strategy.

Web Traffic

Website traffic is measured by the number of visitors to a website and the pages they click on. Website visitors are tracked through analytics , which show a variety of information, such as how long they stay on each page, where they came from, such as social media, etc. Understanding website traffic can be the key to unlocking the potential of a website. Being able to develop a targeted approach to increase traffic based on how visitors are using a site and on search engine strategies, allows the website owner to improve their site. The more traffic your website gets, the more popular it is. One of the best ways to increase your web traffic is through SEO. SEO uses keywords, links and other methods to improve a website’s rank in search engine results. While these methods are not foolproof and require a lot of research and understanding of how search engines operate, they do give users a step up from other websites not using SEO to build their traffic.

Everything You Need to Know About SEO

seo marketing

Search engine optimization or SEO is the process of affecting the visibility of a website value or rank in a search engine’s natural, organic, or on-page search results. The higher ranked on the search results page, the more visitors your site will receive from the search engine’s users and more frequently a site appears in the search results list. SEO is everything you do to make your blog or website appears on the search results pages of search engines. SEO will also help your website appear on the first page of search results pages for different search engines. The main goal of SEO is to make your website gets more targeted visitors from search engines like Google, Yahoo, and Bing. The SEO process is quite lengthy and sometimes requires time and experience.

SEO done properly will land your blog, or website directly on the first page of Google SERP’s, search engine result pages. Search engines like Google only have 10 places available, in addition to the search engine ads. The top part of the page are paid ads. Next are the Local and or Map Listings on the right side of the page. 10 Organic Search Results for the keyword phrase searched for and lastly more ads. Your site or page has to give good reason for search engines to award your site top spots in the search results and why they should give you the best places in the SERP’s for your blog or website and show up on the first page of the search engines.

Search Engine Rankings

The first search engine ranking position in the search results receives 42.25% of all click-through traffic. The second position receives 11.94%, the third 8.47%, the fourth 6.05%, and all others are under 5%. The first ten results received 89.71% of all click-through traffic, the next 10 results normally listed on the second page of results received 4.37%, the third page – 2.42%, and the fifth – 1.07%. All other pages of results received less than 1% of total search traffic clicks. Google sends 78.43% of traffic. Yahoo! sends 9.73% of traffic. Bing sends 7.86% of traffic. Search Engine Rankings might rank web pages in today’s environment and scoring the major search engines use hundreds of factors into many algorithms. The scoring over all of them makes up the initial rankings. Boosting is another element or signal that might raise a page’s position in the rankings. Dampening is a factor element that would lower the rankings of a web page after the initial scoring process. Consider the various on site signals, off site signals and graphs, links and social elements are ranking and scoring mechanisms at play that are affecting where a website appears in the results.

How To Maximize Web Traffic with SEO

traffic

Get the most out of your website traffic with SEO. Discover how to optimize and leverage each channel to help you compete for targeted traffic and bring in more qualified leads, sales and customers. Naturally, any website is looking to get a steady pool of visitors and consistently grow, right? More than that, businesses are competing for not just any traffic but targeted traffic that can bring them qualified leads and loyal customers. Your business NEEDS to be on the first page; second and third pages just won’t do!

Partnering with Flash Global Media is the smart SEO marketing choice. Don’t trust your business marketing strategy with just any company, partner with the best, Flash Global Media.