With what seems like daily advancements in the online world, so too advances the “language”. Think about it, 10 years ago, did you even know what an “influencer” was? I didn’t! Let’s take a dive into some key internet marketing terms to see what they mean and where they came from. Think of this as Internet Marketing 101. Here we go.
Blogging As A Marketing Strategy
The word blog is an abbreviated version of weblog. This term is used to describe websites that maintain an ongoing chronicle of information; a diary or journal of sorts. A blog features diary type commentary and links to articles on other websites. Blogs range from a whole host of subjects: parenting, personal, political, entertainment, fashion and on and on. They can focus on one narrow topic or multiple subjects. A blog, also called a weblog or web log, is a website containing diary type entries called posts. Blogs typically include features such as comments and links to increase user engagement. Many blogs focus on a particular topic, such as web design, home staging, sports or mobile technology. And others are more like personal journals, presenting the author’s daily life and thoughts. The use of a blog and posts through SEO is a great way to increase page rank but more on that later.
Website Back Links
Link building usually describes anything you do to point hyperlinks back to your website from third-party websites. These links help to get traffic to your site and allow others to find your website. Most importantly, back links assist in having your site found by search engines such as Google. Search engines give better search result rankings to those posts that have more links to their website. Links equate to value on the web. Inbound and outbound links are viewed very favorably by most search engines and are a key component to a successful SEO marketing strategy.
Web Traffic
Website traffic is measured by the number of visitors to a website and the pages they click on. Website visitors are tracked through analytics , which show a variety of information, such as how long they stay on each page, where they came from, such as social media, etc. Understanding website traffic can be the key to unlocking the potential of a website. Being able to develop a targeted approach to increase traffic based on how visitors are using a site and on search engine strategies, allows the website owner to improve their site. The more traffic your website gets, the more popular it is. One of the best ways to increase your web traffic is through SEO. SEO uses keywords, links and other methods to improve a website’s rank in search engine results. While these methods are not foolproof and require a lot of research and understanding of how search engines operate, they do give users a step up from other websites not using SEO to build their traffic.